The idea to visit the Swarovski Museum was in our minds last year, during a visit to Innsbruck, but the program was so intense that we could not get to the museum.
“Glass and glass, what is there to see” – I thought. As it turned out later, this is not a traditional museum. These are not showcases of crystal, this is a fabulous underground country filled with all sorts of designer installations.
According to the author’s idea, the museum is the house of the Giant, it is full of miracles, which are located in 13 rooms. The giant guards the entrance, and the premises themselves are underground.
In the lobby we are greeted by the largest (310,000 carats = 62 kg, diameter 40 cm) and the smallest Swarovski crystal (0.8 mm in diameter), crystal variations of the works of immortal artists – Salvador Dali, Keith Haring and a majestic chandelier that constantly changes its color … The path to further halls runs past a crystal wall 11 m high and 42 m long.
I will not describe all the halls, I will tell only about those that I liked the most.
Forced to wear a corset in childhood due to illness, the artist made his dreams come true in this mechanical theater. Legs in trousers moving to the music, a woman without arms and head, a man who is being taken apart before your eyes, shirts inlaid with Swarovski crystals sweeping over your head, unusual music – all this is so mesmerizing that you can watch the action several times. By the way, the technique responsible for the movements was created in the Swarovski workshop.
You find yourself inside a giant crystal (595 mirrors).
The room changes color, sometimes hidden works of art are revealed.
Very good acoustics, especially in the center. You can even sing if there are no other visitors. It turns out that this is done not only by ordinary visitors, but also by opera divas, as we learned a little later.
A kaleidoscope, ice icicles, the multi-colored worlds of Suzanne Schmegner (the sun dances with the moon, plants eat crystals that turn into butterflies) occupy several rooms. Music and movement create a magical atmosphere. All details are decorated with Swarovski crystals, everything shines and shimmers.
Next is the ice corridor, which will be appreciated by children. Accompanied by an icy crackle, you walk through a dark room and traces follow you.
This is where the designers exploded in full, our designers, the Russian art group Blue Noses.
The Pyramid, Lenin’s Mausoleum, Empire State Building and Taj Mahal are made of Swarovski crystal and are complemented by hilarious videos of artists featuring the mummy and the pyramid robber, Lenin, King Kong and oriental beauties.
Next, we are greeted by a hall with the Giant’s personal belongings – a wanderer’s staff, a glove, a ring, a giant accordion that still plays.
Then several rooms in a row for complete relaxation. The dark hall, on the screen of which the world famous singer Jessie Norman sings in the crystal dome (we have already been there) the aria “Thy hand, Belinda”.
Again a hall with armchairs and a screen on which Brian Eno presented the work “55 million crystals”. It is a composition of crystal, music and colors.
Next comes the hall, where fragments of the most grandiose historical events are painted on 48 polygons.
And we end our excursion in the forest, where real wooden trunks hang. Each barrel contains a video installation.
And at the exit from the magical forest lies a magnificent jellyfish by Thomas Feuerstein, which says goodbye to us. Its multiple reflection in the mirrors creates an unusual sense of the volume of this room.
That’s all. Looking at the photos, you understand that you want to return to this fabulous world of the Giant one more time, but you are already waiting for a luxurious boutique with a bunch of Russian-speaking consultants, which all shines. Even the sofas for visitors look like this.
Details for travelers.
Entrance fee is 11 euros. It is allowed to take pictures and filming in all halls for free. The museum is open daily from 9.00 to 18.30 (you can enter until 17.30). Official site for those who speak German, Italian or English.
© Photo and video. Leonid Desyatov.